Marianne har jobbet som markedssjef i Malling & Co siden 2010. Hun er glødende opptatt av merkevarebygging basert på samspillet mellom markedsføring, CRM og ny teknologi. Marianne har over 20 års erfaring med markedsføring av næringseiendom men er utdannet profesjonell dykker og er verdens første kvinnelige metningsdykker. Når hun ikke tenker på markedsføring, er hun engasjert i byutvikling, ny teknologi og kultur.
European prime office rents saw an average year-on-year (yoy) rental increase of 6% in 2017, their fifth consecutive year of growth and they show no sign of abating for at least another three years, according to international real estate advisor Savills.
Savills has recorded that since 2010 the average prime rental growth across Europe’s CBDs has been rising constantly; in Core markets by 2.4%pa and 5.4% pa in the Nordic region. In addition to rising rents, vacancy rates in Europe’s CBDs hit historic lows in Q3 last year, at an average of 6.6%, meaning that there is very little choice of high quality space for occupiers.
Eri Mitsostergiou, Director, Savills European research, comments:
“Following at least four years of rising demand and cautious lending conditions for new construction, the availability of office space has been shrinking. As a result, these conditions have long been most favourable to landlords of high quality buildings in Europe’s cities but very unfortunate for those occupiers who are competing for limited stock and dealing with rising costs.”
There are now a number of European cities where prime office rents are considerably higher than the pre GFC peak in 2007. These include: Stockholm (+49%), Berlin (35%), Oslo (26%) Munich (16%) and London WE (14%).
“The economy in these markets has gone from recovery to rapid expansion and with a strong GDP growth forecast for the next few years, continued business expansion will sustain positive rental growth across Europe’s CBDs,”
-says Matthew Fitzgerald, Director, European Tenant Representation, Savills.
Savills has analysed that the overall amount of space in the pipeline for 2018 -2019 across Europe’s CBDs is around 10.5 million sq m and this corresponds to about one year’s take-up, based on the long term average. As it should take some time before demand and supply rebalance, upward pressure on prime CBD rents will be sustained and for 2018 Savills forecasts an annual increase of 2.5% pa on average. Notably Oslo, Madrid, Barcelona and Copenhagen are likely to encounter annual rental growth of over 4%pa and there is speculation around how high rents can go in some of these markets.
Matthew Fitzgerald suggests: “Occupiers are expanding and the competition to hire the best talent is driving demand for prime space in the CBD. For key industries, the race to attract the smartest workforce has overtaken cost concerns relating to location. This is a trend which is likely to continue unless we see another dip in business sentiment across Europe, and property costs again become too much of a burden on company balance sheets.”
For further information please contact:
Eri Mitsostergiou, Director, European Research, Savills, emitso@savills.com
Matthew Fitzgerald, Director, European Tenant Representation, Savills, mfitzgerald@savills.com
Gemma Haimes, European PR Manager, Savills, ghaimes@savills.com
